Monday, February 1, 2010

Cashing in on Tim Burton's Alice in Wonderland

Now that it's February, and Tim Burton's much-anticipated adaptation of Alice in Wonderland is only a month away, we're suddenly bombarded with Alice-themed collaborations and offerings from companies looking to cash in on the action. Not that there's anything wrong with a little Alicemania; I'm dying for the movie to come out (why hello there, Johnny Depp, long time no see!) and if a tie-in makes sense, I'm all for it. But if you're going to do Alice in Wonderland, effing DO Alice in Wonderland! There's nothing worse than a potentially fabulous creative endeavour that just seems phoned-in.

Parisian department store Printemps asked a slew of design houses, including Alexander McQueen, Ann Demeulemeester, Chloé and Maison Martin Margiela, to come up with a bespoke design for Alice, and Nicholas Kirkwood dreamed up theses trippy heels. They're whimsical, over-the-top and enchanting — everything an Alice in Wonderland-themed shoe should be.

Stella McCartney teamed up with Disney to create an Alice-inspired line of jewellery, and this is what she came up with. Really, Stella McCartney? Really? Even the guy who shot the press images must have thought the necklace and bracelet were lame. "What the... okay, well, let's put a playing card next to these tacky things. Maybe that will make them look like they have something to do with the movie, yeah?" No. Fail. 

Thank goodness for Tom Binns. He also collaborated with Disney, and this necklace is imaginative, fun, and perfectly Alice-esque. Smashed-up bone china and teensy tiny teacups — yes! But the rest of his collection is a bit hit-or-miss: 

Cute, but a little cheap-looking. 

Blech. No, no, no. What a mess. 

A statement necklace that looks like candy? Practically impossible for me to resist. 

This looks like something you could pick up from Forever 21. It's not offensive, but it's not good, either. 

OPI's Alice in Wonderland collection isn't terrible, but I expected more from them. Two shades of been-there-done-that red, one sparkly blue and a glittery metallic? Meh. 

Teen Vogue has Alice star Mia Wasikowska on their March 2010 cover, and they've done a great job of making her look suitably bewitched and bewitching: 

But my all-time favourite Alice-themed shoot is still Vogue's December 2003 feature, photographed by Annie Leibovitz and starring the lovely Natalia Vodianova (with a host of designer cameos): 

Now that's how it's done. 
Related Posts with Thumbnails